An email open rate is the percentage of people who opened and looked inside the email. It is considered to be one of the most important metrics of email marketing because it eventually tells you how interested the subscribers are in your emails and how many people looked at them.
We recommend you place a unique beacon HTML tracking code inside the email (our bulk email sender does this for you), thus you will know when it has been opened. The tiny image, a beacon, signals that the email has been delivered. The statistic is then inserted into the database. Only delivered emails must be counted, because bounced emails are shown in the statistics as the bounce-rate.
The most important step that you should do first to increase email open rate is to clean up the email list. By cleaning up the email list you will avoid sending emails to non-existent addresses, and it can save a great deal of time and money. Our email list cleaning software, Atomic Mail Verifier, does this in 3 steps:
This list, which contains four email addresses, has one invalid address. Just imagine how many non-existent and invalid addresses Atomic Mail Verifier will find checking a large email list. If the list contains invalid or non-existent addresses, the emails will not be delivered and they will reduce the email open rate. Therefore, your email campaign will not be so successful.
Cleaning up your email list with Atomic Mail Verifier will take you a little time, but it will check and clean all the addresses that would otherwise be wasted. It will also reduce spam complaints and reputation risks, save wasted money, and improve campaign results (higher inbox placement rates mean higher email open rate).
There are many suggestions for improving email open rates, and these are some great starting points. Emails’ content and sending practices will be customized and differ to suit every business’ needs, and there is no assured way to improve open rates for all email marketing campaigns — but following these suggestions might be all you need to make your email campaigns more effective.
However, don’t forget about the first important step to increase email open rate: to take care of your email address list, to clean it with the reliable assistant, Atomic Mail Verifier. This refined list is your guarantee of a high open rate!