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Why Your Business Needs to Use Email Verification

E-mail marketing is one of the best tools a business can use to keep its brand in front of its customers. However, if you’re not using email verification, your marketing may fail. 

An online email verifier will ensure that your messages are being delivered to the right people, and it keeps your brand at the forefront of their minds. Without it, you are simply groping in the dark, and no business ever succeeds by remaining hidden.

What Is An Email Validation And How Does It Work?

Email validation is used to identify if an e-mail address actually exists or not. There are many cases where a user will type in a random set of characters as the username or e-mail address when creating their account. You need to verify email addresses, otherwise, your customers will never be able to receive any message you send them.

This process works by checking to see whether the e-mail address is already in use and if its formatting fits specific standards. It basically performs a fast process that entails reviewing your address for syntax, spelling, and the use of the @ symbol, among other things.

Why Email Data Quality Is Vital

In a world where about 60% of internet users deliberately provide false details when submitting personal information online, email data quality ensures that your messages are reaching the intended recipient. This is important for both deliverability and open rates. 

Second, it helps to improve the customer experience by ensuring that your messages contain accurate and up-to-date information. Lastly, it protects your sender’s reputation by ensuring that your messages are not marked as spam.

Why Is Email Verification Needed?

By verifying an e-mail address, you can ensure that the address is valid and that the owner of the address is who they say they are. This can be important for a number of reasons, including reducing spam and protecting the reputation of your business.

In addition, verified e-mail addresses can be used to create targeted lists for marketing or sales purposes. Other benefits are:

  • It will help you in maintaining a high Sender Score, which is a rating used by your Internet Service Provider (ISP) to assess your reputation.
  • Because your messages are no longer delivering to non-existent users, you will save money and boost your return on investment.
  • Your conversion rate will increase.

Now you can see why email verification is important. 

How Do Email Validation Tools Work?

Email validation tools are designed to help you clean up your mailing list by removing invalid or incorrect addresses. They work by running a series of checks on each e-mail address on your list to make sure it is valid and exists.

There are a few different ways these tools work, but the most common method is called a syntax check. This type of check looks at the structure of an e-mail address to make sure it is valid. 

After that, the addresses will be sorted into the following categories:

  • Invalid: These are the addresses that are missing a domain, have an invalid syntax, or are from a disposable domain. 
  • Risky: These addresses are ones that have a high chance of being spam traps, honeypots, or from a known bad domain. 
  • Valid: These are ones that have valid syntax, are from a valid domain, and have a mailbox that exists.

How Do I Know If Email Validation Would Benefit My Business?

As a business owner, you may be wondering “why is email verification important, and how does it affect my business?” 

The truth is that as long as you rely heavily on e-mail to communicate with customers or partners, then verification/ validation can help to ensure that your messages are delivered successfully. 

Most importantly, think about the reputation of your business. If you want to protect your business’s reputation, then validation can help to reduce or eliminate spam complaint issues.

Types Of Businesses That Will Benefit From Email Validation

Email validation can be beneficial for a variety of businesses, including eCommerce businesses, online marketers, and even brick-and-mortar businesses. In fact, every business that employs e-mail marketing to reach out to customers can stand to benefit from email validation.

These businesses can benefit from the process because it can help them ensure that their customers’ addresses are valid, improve the accuracy of their customer database and reduce the risk of fraud.

Most Common Signs That Your Business Might Need Email Validation

If you’re running a business, it’s important to make sure your mailing list is clean and up-to-date. An outdated or unclean list can lead to a host of problems and wasted time and money sending messages to invalid addresses.

Luckily, there are some signs that can indicate that your mailing list might need validation. Common signs include:

  • Your open rates are declining
  • You’re seeing more hard bounces
  • You’re getting more spam complaints
  • You’re not reaching your target audience
  • You’re experiencing poor engagement
  • Your sender reputation is damaged

If you’re seeing any of these signs, it’s a good idea to look into email validation. It could be just what you need to take your business

What Is A Damaged Sender Reputation

Your sender reputation is basically your e-mail address’s credit score. It’s a measure of how likely you are to spam email addresses, and it’s used by ISPs to determine whether or not to deliver your messages. 

There are a number of things that can damage your sender reputation, including sending too many messages at once, the quality of your e-mail campaigns, using outdated list data, and sending messages to addresses that have been inactive for a long time. 

Benefits Of Email Validation For Businesses

The most important benefit is that it prevents hard bounces. Hard bounces happen when an address is invalid and the message cannot be delivered. This can negatively impact your sender’s reputation and cause your messages to be blocked by ISPs.

Validating e-mail addresses also reduce spam complaints. When someone marks your message as spam, it hurts your sender’s reputation and can again result in subsequent messages being blocked. By validating e-mail addresses, you can be sure that your messages are going to real people who are less likely to mark them as spam.

Finally, validating addresses prevents blacklists. Blacklists are lists of addresses or domains that have been identified as sources of spam. If your e-mail address is on a blacklist, it can be very difficult to get it removed.

How To Keep Your Email Address Data Clean

Email validation is critical to keeping your mailing list clean and free of invalid addresses. But with so many different validation tools on the market, it can be hard to know which one to choose. This is where Atompack comes in.

Atompack email address validator is a powerful tool that can easily clean up your address database. It’s simple to use and can quickly remove any invalid addresses from your list.

If you’re looking for a way to keep your mailing list data clean, Atompack is a great option. 

Closing Words

If you are asking “do I need email verification?” The answer is a resounding yes.

Email verification is a must for any business that relies on e-mail communication. It helps to ensure that your messages are delivered to the right address, and it can also help to prevent fraud and spoofing. 

Want to see how it works for your business?

Check out the trial version of Atomic email verifier today.

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