Have you made a decision to keep in touch with your target audience with the help of email? Then you have to think about what mass mailing program to choose. In this article, you will see a review of mailing instruments from 2 popular developers: SendBlaster and Atompark Software. You will learn the details about their functionality, price, the similarities and differences between them.
SendBlaster is a popular bulk email sender. It was created by an Italian company. There are 2 variations of it:
Atomic Mail Sender is the mass email listing software like SendBlaster. The developer is AtomPark Software, a company founded in 2001. There is only one version. There is no separate free edition. Instead of it, there is a 7-days free trial for a full-functionality version.
Atomic Mail Sender gives an opportunity to upload the address list using different ways. Serve as sources can:
Also, if you wish to add emails manually, there is a possibility to do this.
There is no size limits for contact list.
The address list uploading to Atomic Mail Sender
SendBlaster has a bit less range of methods of contacts adding. The supported sources are:
Screenshot of the process of adding emails in the program
Atomic Mail Sender has the built-in instruments for:
In SendBlaster there is no such a wide range of contact list managing functions. This program can only find and remove repeated contacts.
SendBlaster has a convenient HTML editor. It has such options as:
It has a user friendly interface. You can see it on the screenshot:
HTML editor in SendBlaster 4
As for the program from AtomPark Software, there is a wide range of instruments for email message design. There is a plain text editor. It can turn out to be a solution for old email clients, which do not support the modern HTML format of messages. It has all the general functions. They are:
The screenshot of this tool for making a message
Furthermore, Atomic Mail Sender has an HTML editor with the broad capacities. Of course, there are some basic functions as text editing, formatting, adding of links, pictures, files.The additional features are:
Both of these programs give an opportunity to add to a text some details about a receiver. For example, their name. The process is very easy.
How to personalize e-letters in Atomic Mail Sender:
The way of getting a message personalized with the help of SendBlaster:
Both programs have features which gives addresses an availability to opt-out quickly and simply. An opt-out link is made not only for receivers’ conveniency, but also for your letters to avoid going to the spam folder. GDPR says that this is the obligatory element of an email marketing message.
SendBlaster 4 has a tool for adding an opt-out link to the email. This is how it looks:
Opt-out link adding in SendBlaster
The program from Atompark Software has a built-in Opt-out Master. It has such tools as:
Here you can see what these tools look like:
Opt-out Master in Atomic Mail Sender
Atomic Mail Sender is compatible with 2 types of servers:
As for SMTP, 2 variations of it is available to work with:
As for proxy servers, 3 types of them can be used: Socks of the 4, 4a and 5 versions. There is a useful function of defining the servers which do not work and deleting them.
As for SendBlaster, SMTP is the only supported type of server. The program gives an opportunity to use the provider’s settings.
SSL/TLS authentication ensures the safety of bulk email campaign. All the information including the text and other elements of massage, and passwords are enciphered while sending. Furthermore, reauthentication is not needed for reconnection.
SendBlaster does not have such a capacity as SSL/TLS authentication.
If you want your marketing campaign to be effective you should care about the delivery it to the Inbox folder. The software can help you to do this. For example, Atomic Mail Sender has such features for simplifying the process of spam filters passing:
As for SendBlaster, it offers only 2 preventive measures:
To make the use of the software easier and convenient you can integrate the program with your website. All you need to do is to copy the code generated by API to your website. As for Atomic Mail Sender it also can be integrated with other programs from the same developer.
Atomic Mail Sender can work with Google Analytics if there is a script on your website. With the help of this service you can monitor such parameters:
The work with the Google Analytics service
Also, the program developed by AtomPark Software can form extended reports. There are 2 types of them:
There is an availability to save the results of reports in the form of local files.
SendBlaster supports work with Google Analytics. But in addition to this, it has its own online service. It is called TrackReports. Here you can see what it looks like:
Let’s discuss how to launch an email marketing campaign with the help of Atomic Mail Sender:
How to use SendBlaster — tutorial:
Both programs have support. As for SendBlaster, it gives support only for a Pro version. When you buy Atomic Mail Sender you get 12 months of a free 24/7 support. So, if there are any problems or lack of understanding while using the software you can ask for help from a support manager at any time.
Customers’ feedback on the official website of the Atomic Mail Sender developers.
Response from a user on an outer source (fitsmallbusiness.com)
SendBlaster reviews on the official website
SendBlaster review on the external resource
The main advantage of both these programs (compared to services) is that you need to purchase it only once instead of paying each month.
The price of Atomic Mail Sender is 99,85$. While SendBlaster costs 110$. So, the both softwares are almost equal.
Moreover, there are free trials for both of these programs. SendBlaster has a separate free version. It is created for illustrative purposes and its functionality is cut. The maximum size of the contact list is only 100 email addresses. The duration of free trial for Atomic Mail Sender is 7 days. The functionality of the demo version is not so poor as free SendBlaster has.
|SendBlaster||Atomic Mail Sender|
|Making of message||There is an HTML editor||There are HTML and plain text editors.|
|Address list adding||The available methods are: from the files of .cvs format and from Thunderbird and Outlook address books.||The available sources of import are files of 8 different formats, your PC’s clipboard, address book Outlook, DBF database, the programs for contacts collection developed by AtomPark Software.|
|The address list editing||The function of removing the repeated addresses is available.||There are 5 different editing features.|
|Compatible servers||SMTP||SMTP of 2 types, Proxy of 3 different kinds.|
|Personalization of messages||+||+|
|A built-in spam test||–||+|
|Insertion of an opt-out link into messages||+||+|
|The capacity of integration||+||+|
|Email marketing campaign effectiveness monitoring||integration with Google Analytics, the own online service TrackReports||can be integrated with Google Analytics, has its own tools for forming individual and group reports which can be saved on the computer.|
|Support||Only a paid version has support.||While purchasing a program you get 12 month of support for free.|
It is hard to say for sure which program is better. In order to make a right choice read the article one more time and evaluate all the features, pluses and minuses of both variants.